24 November 2007
Social analysis of the polls
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Along with their quantitative analyses, the political parties endlessly scrutinise qualitative information.
This tells them what people care about. What motivates voters is crucial to policy and the way the political message is sold and the manner in which the leaders and their team present themselves.
Guests
David Chalke
Consultant, Australia SCAN
Presenter
Geraldine Doogue
Story Researcher and Producer
Scott Wales
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