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14 October 2006

Media reforms

Depending on who's asking, it's the most significant change to Australia's media landscape in 20 years, or an each-way bet driven by politics rather than a genuine desire for reform.

Either way the long awaited overhaul of our media regulations is now signed off.

But there were some last-minute amendments, the result of the usual last-minute horse trading with the Nationals and Family First Senator Steve Fielding.

The most notable clause was the application of a two out three rule, preventing any one operator from owning radio, print and television in the same market.

Some critics, most notably News Ltd, have condemned the reforms as policy on the run, saying the reform should allow for any operator to own anything it likes wherever it likes.

So for the players, and indeed would-be players, are the changes enough to trigger a new round of mergers or acquisitions?

Guests

John Sevior
Head of Australian Equities for Perpetual Investments

Michael Sainsbury
Senior Business Writer for The Australian

Further Information

Perpetual Investments

Story Researcher and Producer

Scott Wales