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Advertising - 2008

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But Wait, There's More!

07/08/2008
Dr Robert Crawford is a Research Fellow with the Menzies Centre for Australian Studies at King's College London. And he's the author of a detailed history of the Australian advertising sector called, 'But Wait, There's More'.

The Gruen Division?

07/08/2008
The audience loved it and it's apparently led to a flurry of interest in advertising as a career, but has the ABC's Gruen Transfer caused divisions within the industry?

Networking for good

12/06/2008
In this section: Not-for-profit organisations and how they can use IT technology and social media techniques to expand their donor-base and energise and engage their supporters.

Checking Australia's web 2.0 pulse

12/06/2008
Ross Dawson is a media strategist specialising in online applications and innovations. Next week, he'll be involved in the launch of the second annual list of Australia's top 100 web 2.0 applications, held in collaboration with the finance magazine, BRW. So without giving the results away, how does he assess the overall health of the Australian dotcom community at the moment?

The search engine shuffle

27/03/2008
Google last week announced it's beefing up its presence in Australia with a new headquarters, and it's seeking to grow in a whole range of areas. Meanwhile, in another online universe, Microsoft appears to be still actively stalking the second-tier search engine company Yahoo. What's it all about? Here's communication strategy consultant Ross Dawson.

The changing face of advertising

17/01/2008
A look at the way in which the Australian advertising industry is adapting to the challenges of the modern age of communication. (This program was first broadcast on 11 October 2007)