2 July 2008
Sway: why we make irrational decisions
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Why do we often make irrational decisions in the face of objective evidence?
Ori Brafman and his brother Rom consider why it's so difficult to sell a plummeting stock or end a doomed relationship and why we listen to advice just because it comes from someone 'important'?
They discuss how we often recruit the wrong people, because a job interview is a poor way of assessing a candidate's ability to do the job.
And they say it's vital to allow dissenting views.
Guests
Ori Brafman
Further Information
Publications
Title: Sway: the irresistible pull of irrational behaviour
Author: Ori and Ron Brafman
Publisher: Doubleday
Presenter
Richard Aedy
Producer
Amanda Armstrong
Story Researcher and Producer
Richard Aedy
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