22 October 2008
Corporate fiction
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When big companies alter their policies, they often call in 'change consultants' to help change the culture of the corporation.
We all know policy documents don't make for scintillating reading, so the difficulty is how to make these changes sexy.
Organisations like Telstra and Queensland Rail did quite an unusual thing: they commissioned a writer to write a novel set in their company, with characters and plot to make the policies come alive.
Steve Bright worked on these projects and recently wrote a story for the City of Melbourne to imagine how its policies for the city would look in the year 2020. He did this with a group of consultants who meet at a cafe every few weeks to come up with story ideas.
The Book Show's Sarah L'Estrange sat in on one of the fiction writing sessions.
Guests
Steve Bright
Writer and futurist consultant, he has written novels for Telstra and Queensland Rail.
Robyn Oswald-Jacobs
Future scenarios consultant.
Jim Castles
Future scenarios consultant.
Further Information
Stories of the Future
The City of Melbourne's 'Future Melbourne' plan is fictionalised by Steve Bright in Stories of the Future.
Presenter
Sarah L'Estrange
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