12 February 2006
Advertising as Global Business
|
The way consumers use the media is changing and the effect on advertising is profound. Products and brands have been globalised and the methods of delivery are always changing. How can advertisers get messages out across cultures? Torin Douglas of the BBC talks to some of the world's leading 'creatives' about what does and doesn't work in advertising today.
Please note that due to copyright restrictions this program will not be available as an MP3 or podcast, nor will there be a transcript.
