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Qantas ads under scrutiny in the UK

Posted September 5, 2008 13:17:00

Britain's advertising watchdog is investigating print and television advertisements by Qantas.

The British Advertising Standards Authority has received complaints about a campaign which claims Qantas is the world's most experienced airline.

Qantas has defended the ads, saying it has been in full operation longer than any other airline in the world.

Tags: business-economics-and-finance, company-news, industry, advertising-and-marketing, air-transport, australia, qld, longreach-4730, mount-isa-4825, united-kingdom

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